Five terms worth knowing.

Google's AI-generated answer at the top of the results page, and what it means when your competitor is the cited source.

Generative Engine Optimization and Answer Engine Optimization: structuring a site to be quoted, not just ranked.

The structured data that tells a machine what your pages mean, and which types matter for a roofing company.

A plain-text file declaring what your site is authoritative about, for AI systems reading it.

Google's field-measured speed and stability metrics, and why a zero-JS build passes them by construction.