Semantic zero-JS build
Native HTML for accordions, forms, and navigation. No framework, no hydration, nothing that has to execute before a page becomes readable.
0 KB JS defaultnative <details>native formssemantic headings
Rebuild, from $15,000
Your blueprint, built into a site that gets quoted.
Fixed price, defined end, no retainer. Built for a company with real work to protect: replacements, commercial systems, claims, inspections, and the service areas around them.
BUILD / BLUEPRINT → SHIPPED PAGE
0 KB JS
BLUEPRINT
SHIPPED
SCHEMA
LAUNCH
CITED SOURCE
Build standards
Every rebuild ships against these.
Not tiers or upgrades. The baseline, on every build.
GEO schema and llms.txt on every page
Structured data per template, an entity model that connects services to roof types to service areas, and an llms.txt that tells answer engines what the site is authoritative about.
/llms.txt
VALID
# Authoritative on roof replacement
# Service areas 4 metros
# Schema Service, Offer, FAQPage
Service-area architecture
Location pages built as real answers for real markets, internally linked to the services they support, not spun duplicates with the city name swapped.
SERVICE HUB
SAP
SAP
SAP
SAP
Launch and indexing submission
Redirect mapping, schema validation, sitemap and indexing submission, and a post-launch crawl proving the build matches the specification.
redirect mapsitemap submitschema validationpost-launch crawl
Rebuild sequence
Discover, build, launch.
Each phase has a written exit condition. Nothing moves forward on a verbal.
BLUEPRINT APPROVED
QA SIGN-OFF
01
Discover
BLUEPRINT SIGNED OFF
Crawl of every live URL
Query and keyword map
Page-by-page blueprint
02
Build
TEMPLATES, SCHEMA, COPY
Templates and components
Schema on every page type
Answer-first copy
03
Launch
SUBMISSION AND VERIFICATION
Redirect map verified
Sitemap submitted
Post-launch crawl
Before and after
What we tear out, and what goes in.
The same two structures show up on every rebuild. One cannot be quoted. The other is built to be.
Before
What we inherit
A brochure about the company
No page answers a question anyone actually typed. There is nothing for an answer engine to quote, and nothing that moves a buyer.
STRUCTUREHOME / ABOUT / CONTACT
SERVICE PAGESONE, COMBINED
SCHEMANONE
JS PAYLOADSLIDER + POPUPS
COPY"QUALITY SERVICE"
After
What we ship
An answer set about the market
Every page exists because a query exists, answers it in the first line, and links to the service and market that query implies.
STRUCTURESERVICE / SAP / GUIDE
SERVICE PAGESONE PER SERVICE
SCHEMAEVERY PAGE
JS PAYLOADZERO BY DEFAULT
COPYDEFINITION-FIRST
CLIENT NAMES WITHHELD UNDER CONFIDENTIALITY AGREEMENTS. PER-ENGAGEMENT FIGURES ARE PUBLISHED IN THE CASE STUDIES.
Rebuilds in the field
What that pattern did in the field.
Two engagements built on the structure above, with every figure approved in writing by the client.
Invisible in his own city
Twenty-two years in business, cited in no AI answer about roofing in a metro of 420,000. Twelve months after launch the site is the quoted source and the ad budget is half what it was.
CITED SOURCE, 48 TRACKED QUERIES
AT AUDIT2 of 48
MONTH 1231 of 48
Organic booked jobs+ 64%
Paid spend removed− $4,100/mo
Ninety-six pages, then thirty-four
Four metros under one brand, competing against themselves with near-identical service-area pages. Fewer pages, written per market, ended the cannibalisation.
PAGES, BEFORE / AFTER
Total pages9634
Cannibalised queriesresolved
Fit
Who the rebuild is for.
A rebuild replaces a site that is already earning something. If nothing is coming in yet, the website is not the problem to solve first.
BUILT FOR
An existing site with rankings, traffic or brand searches worth protecting through migration
Enough services to justify a page each: replacement, repair, inspection, maintenance, storm and claims
Commercial or industrial capability the current site cannot prove to a facility manager
Several cities or suburbs where you actually run crews, not a map with pins in it
A blueprint from Paid Discovery, or an equivalent plan you already own
NOT A FIT
Contractors with no site and no history to migrate
Single-service, single-suburb operations the matrix cannot justify the spend for
Anyone expecting a template refresh priced by page count
Companies that want the build without the schema, copy and architecture underneath it
ONE ROOFING COMPANY PER MARKET. REBUILDS ARE SCOPED FROM THE AUDIT, NEVER FROM A GUESS.
How it runs
Two phases, in this order, every time.
01 / DISCOVER
Paid Discovery Roofing
A paid, fixed-scope audit of your site, your market, and the questions your buyers ask. Ends in a written rebuild plan.
02 / BUILD
Website Rebuild Roofing
The blueprint gets built. Page architecture, structured data, internal-link model, and copy that answers those questions.
03 / LAUNCH
Launch and submission
Indexing submission, schema validation, llms.txt, and a post-launch crawl confirming every page shipped as specified.
Market context
Priced against the job it wins, not the hours it takes.
Roofing web work is sold in four familiar price bands. A rebuild starts above all of them, on purpose.
Where the market prices a roofing website
Researched ranges
DIY builder
Under $50/mo
Freelancer
$1K – $3.5K
Local agency
$2.5K – $6K
Full custom
$2K – $15K+
Roof-Rank rebuild
$15K – $50K+
The first four bands buy a website. They are priced against design hours, so the scope stops at pages that look finished.
What the gap pays for
Four things no template purchase includes, and the reason the band above exists.
Query research, per market
Entity and schema model, per page
Zero JavaScript by default
llms.txt and citation checks
One booked job covers it
One replacement$50K+
Rebuild, from$15K
A single replacement pays for the rebuild and leaves margin. That is the number the price is set against.
PRICE BANDS RESEARCHED FROM PUBLISHED RATES AT TIME OF WRITING. JOB VALUE VARIES BY MARKET AND ROOF SIZE.
Questions
Rebuild questions.
Why $15,000 to $50,000 and up?+
Because the scope includes query research, entity and schema architecture, market-specific copy, and a zero-JS build, and because one high-ticket replacement job pays for a meaningful share of it.
Can I pay monthly?+
Yes. Monthly settlement is available and the terms are agreed before the build starts.
How long does a rebuild take?+
Scoped in the audit. Site size, page count, and how fast copy gets approved are the variables.
When will I see ranking movement?+
Weeks to months. That is the sourced range and it depends on your market's competitiveness. Anyone promising faster is guessing.
Do I own the site?+
Yes. The build, the content, and the blueprint are yours.
Rebuilds start with the audit.
No blueprint, no honest scope, no fixed price.