Organic closes better than paid
Leads that arrive through organic search and referral close at 50–70%. Cold paid-ad leads close at 8–15%. The same lead count is not the same business.
The cheapest option is not this product at a lower price. It is a different product, with structural limits.
It gets you online this week for under fifty dollars a month, with a phone number, some photos, and a contact form. For a young company, or one that runs on repairs and referral, that is genuinely sufficient and spending more would be a waste.
You cannot template your way to one page per service and suburb, a schema model connecting them, and copy structured to be the answer, because the builder makes those architectural decisions for you. The ceiling is not effort or design taste. It is structure, and no amount of editing raises it.
Because of the size of the job. If you sell $19,000 replacements, one job you would not otherwise have won covers most of a rebuild, and the site keeps producing after that. That maths only works above a certain ticket, which is why we say plainly when it does not.
The rows below show where the two diverge. If you sell small repairs, take the template. We will tell you so rather than take the $2,500.
COMPARED AS A CATEGORY OF SITE BUILDERS AND ROOFING TEMPLATES. NO SPECIFIC PRODUCT IS NAMED.
Leads that arrive through organic search and referral close at 50–70%. Cold paid-ad leads close at 8–15%. The same lead count is not the same business.
That is the close rate on cold paid traffic. It is why buying more clicks rarely fixes a roofing company's revenue problem, and why the structure of the site matters more than the media spend.
A paid, fixed-scope audit of your site, your market, and the questions your buyers ask. Ends in a written rebuild plan.
The blueprint gets built. Page architecture, structured data, internal-link model, and copy that answers those questions.
Indexing submission, schema validation, llms.txt, and a post-launch crawl confirming every page shipped as specified.
It is our own comparison, written by us, using publicly observable criteria. Where Roof-Rank does not yet have something, client case studies, for one, the row says so instead of claiming otherwise.
Yes. Paid Discovery Roofing is a standalone deliverable, and the blueprint it produces is yours regardless of who builds it. Some clients use it to hold their current provider to a specification.
Weeks to months, depending on the market's competitiveness and the site's existing authority. That is the honest sourced range and we will not compress it in a sales conversation.
$2,500, and the blueprint is yours either way.