Organic closes better than paid
Leads that arrive through organic search and referral close at 50–70%. Cold paid-ad leads close at 8–15%. The same lead count is not the same business.
A long-running roofing SEO retainer, set against two fixed-price services and a blueprint you keep either way.
They have been doing roofing SEO longer than almost anyone, with a large published client roster and monthly programs that cover content, local listings, and reporting. For a contractor who wants someone steadily minding the account every month, that is a real service and they have the track record for it.
A retainer optimises the site you already have, which means the structural limits of that site stay in place while you keep paying. The number is quoted rather than published, the engagement has no natural end, and the strategy behind it is not usually handed over as a document you keep.
We publish both prices. $2,500 for Paid Discovery, $15,000 and up for the Rebuild, nothing after that. You get the query set, the matrix, and the full blueprint as files in your own portal, and you own them whether you hire us to build or not. One trade, no retainer, no renewal conversation.
The rows below put both approaches next to each other. Judge them on which one leaves you with something after the payments stop.
ROWS DESCRIBE PUBLICLY OBSERVABLE POSITIONING AT TIME OF WRITING. VERIFY DIRECTLY BEFORE DECIDING.
Leads that arrive through organic search and referral close at 50–70%. Cold paid-ad leads close at 8–15%. The same lead count is not the same business.
That is the close rate on cold paid traffic. It is why buying more clicks rarely fixes a roofing company's revenue problem, and why the structure of the site matters more than the media spend.
A paid, fixed-scope audit of your site, your market, and the questions your buyers ask. Ends in a written rebuild plan.
The blueprint gets built. Page architecture, structured data, internal-link model, and copy that answers those questions.
Indexing submission, schema validation, llms.txt, and a post-launch crawl confirming every page shipped as specified.
It is our own comparison, written by us, using publicly observable criteria. Where Roof-Rank does not yet have something, client case studies, for one, the row says so instead of claiming otherwise.
Yes. Paid Discovery Roofing is a standalone deliverable, and the blueprint it produces is yours regardless of who builds it. Some clients use it to hold their current provider to a specification.
Weeks to months, depending on the market's competitiveness and the site's existing authority. That is the honest sourced range and we will not compress it in a sales conversation.
$2,500, and the blueprint is yours either way.