Resources
Everything worth reading first.
Answers, definitions, and comparisons.
Start here
Four ways in.
Guides
Six clusters: cost, vetting an agency, lead economics, conversion and compliance, local search, and AI search.
SIX PILLARS43 PAGES
Cost and pricing7
Agency vetting6
Lead economics6
Conversion6
Local search6
AI search6
FAQ
Pricing, contracts, ownership, how citation is measured, and how long ranking actually takes.
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Glossary
AI Overviews, GEO/AEO, schema markup, llms.txt, and Core Web Vitals, defined for a roofer.
AI OVERVIEWSGEO / AEOSCHEMALLMS.TXTCWV
PLAIN ENGLISH5 TERMS
Comparisons
How we differ from Hook Agency, Roofing Webmasters, generalist agencies, and template builds.
CRITERION
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THEM
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