Six questions roofers ask before they hire anyone.
Cost, agencies, lead economics, conversion, local search, and AI search. Answered with sourced numbers.
Start where your question is.
The full cost curve from DIY builders to a $50,000 rebuild, using ranges published by vendors rather than numbers quoted on a call.
How to vet a roofing marketing agency, which contract terms to refuse, and why generalists keep failing this trade.
Close rates by source, what a booked job costs per channel, and the arithmetic behind organic versus paid.
The accessibility liability most roofing sites carry, and the build standards that fix conversion at the same time.
City pages, Google Business Profile, storm content, and what actually moves map-pack visibility for a roofer.
How AI answer engines retrieve and cite sources, and what actually makes a roofing site citable.
Read enough?
$2,500, and the blueprint is yours either way.