/results/
Results

Four engagements, measured.

Client names withheld. Every figure approved in writing.

Case studies

Four roofing companies, four reasons their sites were losing work.

01 / Residential · one metro

Invisible in his own city

Twenty-two years in business, cited in no AI answer about roofing in a metro of 420,000. Twelve months after launch the site is the quoted source and the ad budget is half what it was.

CITED SOURCE, 48 TRACKED QUERIES
AT AUDIT2 of 48
MONTH 1231 of 48
Organic booked jobs+ 64%
Paid spend removed− $4,100/mo
Read case study 01 02 / Multi-market · four metros

Ninety-six pages, then thirty-four

Four metros under one brand, competing against themselves with near-identical service-area pages. Fewer pages, written per market, ended the cannibalisation.

PAGES, BEFORE / AFTER
96
→
34
Leads, two weak metros3.4x
Cost per booked job− 58%
Read case study 02 03 / Storm · hail belt

The season won before it started

Out-of-state chasers arrive within days of every event. Twenty-four claims pages published four months ahead meant the first enquiry landed in fourteen hours, not eight days.

FIRST ENQUIRY AFTER EVENT
CHASERS8 days
CLIENT14 hrs
Claims pages pre-published24
Ahead of season4 months
Read case study 03 04 / Commercial · re-roof

Six-figure work sold from a homeowner site

Facility managers research materials, systems and lifecycle cost long before contractors. A specification answer set took commercial enquiries from four a quarter to seventeen.

COMMERCIAL ENQUIRIES / QUARTER
4
→
17
Average enquiry value$180K
Spec citations22 of 30
TEN MONTHS AFTER LAUNCH
Read case study 04
Measurement framework

What gets measured on a Roof-Rank engagement.

CITATION LOG · MONTHLY CHECK
roof replacement cost [city]AIO
metal vs shingle lifespanCHATGPT
hail damage claim stepsAIO
tpo vs epdm commercialCHATGPT
roof inspection before sellingAIO
storm chaser warning signsCHATGPT
QUERY SET16 TRACKED
AIO / CHATGPTCITED ON 9

AI citation coverage

Tracked query set, checked on a fixed cadence for whether your pages are the source an answer engine quotes. Reported as coverage, not as a rank number.

LEAD LEDGER
→ORGANIC
→REFERRAL
→PAID
ATTRIBUTED BY PAGEWS FORM

Qualified lead source

Every form submission is attributed to the page and query that produced it, so organic, referral, and paid are never reported as one undifferentiated number.

CRAWL REPORT
SCHEMAVALIDATED
HEADINGSTO SPEC
LLMS.TXTPRESENT
INTERNAL LINKSINTACT
DRIFT0 DEFECTS

Structural compliance

A post-launch crawl asserts that every page still carries the schema, headings, and internal links the blueprint specified. Drift is a defect, not a surprise.

Client voice

Owners who went first.

What changed for the owners who went first, in their own words.

Priced without the runaround

The number was on the first page I read. Every other agency wanted a call before they would say anything.

S
Shawn Petrakis
Akron, OH
Built around our best jobs

The matrix showed which suburbs were actually worth chasing. We built for those first and the average ticket went up.

L
Luis Cardenas
Mesa, AZ
We own all of it

Every file sits in our portal. No monthly bill and nothing held hostage.

G
Grant Feeley
Boise, ID

Want yours run the same way?

$2,500, and you find out what is winnable.

Read the letter