How much should a roofing website cost?
The direct answer, every published band, and how to work out which one your company belongs in.
The short answer
Between $1,000 and $50,000, and the spread is real rather than sloppy. DIY builders run under $50 a month. Freelancers quote $1,000 to $3,500. Local agencies charge $2,500 to $6,000. Full custom builds start around $2,000 and pass $15,000. A research-led rebuild starts at $15,000 and reaches $50,000 or more on larger builds. Those are published ranges from vendors serving this trade, not estimates invented for this page.
Why one trade has a fiftyfold price range
Because the five bands are not selling the same thing. The first four are priced against design hours, which means the scope ends when the pages look finished. Nobody in those bands is paid to research which queries your market types, which of those queries a competitor already owns, or how a page should be structured so an answer engine can extract it. That research is the difference between a website and a lead channel, and it is the only thing that explains the top of the range.
What each band actually buys
Read the band, not the pitch.
A template, a domain, and your own time. Indexed and contactable this week, with no control over structure.
A competent custom-looking site, usually on a page builder, usually no query research and no schema plan.
Design, copy, and basic on-page SEO. The most common quote in the trade, and the band most often followed by a monthly retainer.
Bespoke design and build. Quality varies more inside this band than between the others.
Query research per market, an entity and schema model per page, zero JavaScript by default, and citation checks after launch.
How to place your own company on the curve
Work backwards from job value, not from a budget line. Median job value in roofing sits near $13,400. If most of your work is replacement at or above that number, and your close rate on enquiries that come to you directly is in the 50 to 70 percent band the research reports, a five-figure build pays back inside a quarter of ordinary volume. If most of your revenue is small repairs at thin margin, or your crews are already booked as far out as you want to be, the honest answer is the freelancer band, and we will say so before you spend anything.
The number the quote leaves out
Ownership costs continue after launch: hosting $10 to $100 a month, maintenance $99 to $300 a month, SSL around $60 a year, and the domain $10 to $20 a year. At the middle of those ranges that is $2,500 to $5,000 over three years. Any comparison between two quotes is meaningless until both include three years of running costs, which is often enough to reorder the list.
Questions that expose the real price
Ask these before you compare any two numbers.
What we charge, and why it is published
A Paid Discovery audit is $2,500 with a fixed scope, and it ends in a written rebuild plan that is yours whoever builds it. A rebuild starts at $15,000. Both numbers are on the pricing page rather than behind a discovery call, because a call whose purpose is to price you wastes the time of anyone the number is wrong for.
Related guides.
Generalist agencies bill $3,000 to $5,000 a month on long terms. Here is what that buys, and what it does not.
$60 to $220 industry-wide, $200 to $300 for shared platform leads, and the factors that move the number in your market.
What a roofing website actually costs, from DIY to a $50,000 rebuild, with the ranges published rather than quoted on a call.
Want this run on your market?
$2,500, and you find out what is winnable.