Exclusive or shared, priced honestly.
$200 to $300 per shared lead with no exclusivity, against enquiries that arrive only to you.
What you are actually buying
A shared platform lead from Angi or HomeAdvisor costs $200 to $300 and is sold to several contractors at the same moment. Close rate lands between 8 and 20 percent, which at the midpoint puts one booked job near $1,786 in lead cost alone, or over 13 percent of a median $13,400 job. The platform owns the relationship, and prices rise with demand, so they rise hardest exactly when you need volume most.
The speed-to-lead trap
Because the lead is shared, the winner is usually whoever calls within minutes. That turns your office into a dispatch desk and rewards staffing rather than skill. Contractors who close at the top of the 8 to 20 percent band are almost always the ones with someone paid to answer instantly, which is a real cost that never appears in the lead price.
Exclusive enquiries against shared platform leads.
COST PER BOOKED JOB CALCULATED FROM PUBLISHED LEAD COSTS AND CLOSE RATES. SOURCES: GHOSTREP, GETBIDDABLE, WEBSITE AND SEO AGENCY. RANGES AS PUBLISHED SEPT 2026.
Where shared leads still earn their place
Filling a slow week, entering a metro where you have no presence yet, or keeping a new crew busy while organic work builds. Used deliberately and measured at cost per booked job, they are a tool. Used as the foundation of the business, they are a toll that never reduces, because the cost per job cannot fall while the lead is shared.
The three-year comparison
Eighty booked jobs a year from shared leads at $1,786 acquisition cost is roughly $143,000 a year, or $429,000 over three years, with nothing owned at the end. That is the number the pricing on this site is set against, and it is why the audit and rebuild are published prices rather than a conversation.
Questions to ask any lead vendor
Four, before you spend anything.
Silence means shared.
How to use shared leads without depending on them
Four rules that keep the channel a tool rather than a foundation.
What the platform relationship costs beyond money
The homeowner's relationship is with the platform, which means reviews, repeat work, and referrals partly accrue there rather than to you. A customer acquired through your own site remembers your name. One acquired through a platform remembers the platform. Over years, that difference compounds against the channel that never gets cheaper.
Exclusive does not always mean good
Some vendors sell exclusivity at a premium on leads that are exclusive but poorly qualified, generated from broad campaigns rather than intent. Ask how the lead was generated, not just whether it is exclusive. An exclusive lead from a form nobody meant to fill in closes no better than a shared one.
Related guides.
Organic and referral at 50 to 70 percent, cold paid at 8 to 15, shared platforms at 8 to 20, and why the spread is that wide.
Where each genuinely wins, and why most established roofers end up running both.
Close rates of 50 to 70 percent against 8 to 15 percent, and what that does to cost per booked job.
Run the numbers on your market.
$2,500, and you see cost per booked job for every channel you use.